STUDIO PARTNER

A rare opportunity to join Australia’s leading female-focused boutique fitness brand.

Why FoxFit

FoxFit represents a unique opportunity to combine a sound investment with meaningful impact. With a decade of brand equity and a strong reputation as a leader in female-focused fitness. FoxFit is a trusted and highly engaged brand in the boutique fitness sector, offering a proven formula for success. Our studios are meticulously designed to reflect the premium nature of the FoxFit experience, featuring purpose-built spaces that combine functionality with elevated design.

What truly sets us apart is our mission to create positive change for women’s well-being, delivering inclusive, energising environments that empower women to thrive. As a FoxFit franchisee, you’ll not only invest in a high-growth industry but also make a lasting difference in your local community by fostering connection, empowerment, and well-being. It’s more than a business—it’s a legacy of positive impact and sustainable growth.

MARKET SOLUTION

The boutique fitness market is thriving, with women driving over 70% of participation globally. Valued at $49.3 billion in 2023, this sector is projected to grow to $66.2 billion by 2032, fuelled by women seeking personalised, empowering, and community-driven alternatives to traditional gyms. Unlike big-box gyms, boutique studios meet the demand for tailored experiences and holistic well-being, creating premium environments that foster loyalty and engagement.

By embracing a purpose-driven approach, FoxFit aligns with this dynamic demographic, leveraging elevated studio design, clear market differentiation, and a strong community focus. This strategy ensures not only long-term growth and profitability but also a meaningful impact in redefining women’s fitness experiences.

OUR Difference

Partnering with FoxFit means aligning with a highly elevated brand that boasts over a decade of established equity, helping franchisees achieve market cut-through in a competitive landscape. Our brand is synonymous with innovation and excellence, backed by high-profile partnerships, impactful events, and world-class marketing systems designed to support every aspect of your business.

FoxFit’s turnkey franchise systems leverage our proven experience and unique, female-tailored training approach to deliver an unmatched fitness experience. From streamlined operational processes to nationally recognised marketing campaigns with localised support, we provide franchisees with everything they need to succeed. Combined with our stunning, purpose-built studio designs and commitment to fostering a loyal, empowering community, FoxFit offers a franchise opportunity that is both profitable and purpose-driven.

Design Excellence

FoxFit studios embody unmatched attention to detail, with every element of the fit-out meticulously crafted to elevate both the member experience and the business’s profitability. Our spaces are designed to cater specifically to our female audience, creating vibrant, contemporary, and minimalist environments that inspire confidence and connection.

This dedication to design excellence not only enhances the member experience but has also earned FoxFit features in leading architectural and lifestyle publications. By blending functionality with aesthetic appeal, we set a new standard in boutique fitness design, ensuring our studios reflect the premium nature of the FoxFit brand while supporting a profitable and sustainable business model.

OUR METHOD

Our female-focused programs are designed to meet your unique needs and are divided into two core categories:Sweat & Tone. We've carefully curated our programs to combine the best of both worlds - specialised HIIT and targeted resistance training - brought together under one comprehensive offering to align with your goals.

FAQ

Why invest in the boutique fitness market with FoxFit?

The boutique fitness market, valued at $49.3 billion in 2023 and projected to reach $66.2 billion by 2032, is driven by women who account for over 70% of participation globally. This growth reflects a shift toward personalised, community-focused fitness solutions that big-box gyms fail to provide. FoxFit aligns with this market trend through its purpose-driven approach, combining elevated studio design, proven systems, and a strong sense of community. As a franchisee, you’ll tap into a high-growth industry while making a meaningful impact by delivering empowering, inclusive fitness experiences tailored to modern consumer demands.

What ongoing fees should I expect?

Details of ongoing fees will be provided upon completion of the enquiry form. However, please note that FoxFit prides itself on maintaining a clear and transparent fee structure, ensuring no hidden costs and full clarity for our franchisees.

How long will it take to open my studio?

From securing a location to opening your doors, the process typically takes 4–6 months, depending on the fit-out and approval timelines.

What support does FoxFit provide?

FoxFit takes pride in offering unmatched support at every stage of your journey to help ensure your success. Key elements of our support include:

  • Pre-Sale Campaigns: Expert assistance with marketing strategies and membership drives to build momentum before opening.
  • Comprehensive Training and Onboarding: Step-by-step guidance on daily operations, team leadership, and delivering the premium FoxFit experience.
  • Operational Assistance: Support with studio setup, fit-out coordination, and system integration to streamline your launch.
  • HR and Recruitment Support: Guidance on hiring and building your team, including resources to attract top talent aligned with the FoxFit brand.
  • Dedicated Franchise Support Team: Ongoing advice, troubleshooting, and operational guidance whenever you need it.
  • Marketing Resources: Access to world-class campaigns, localised tools, and creative assets to grow your membership base.
  • Innovation Updates: Regular updates on new systems, fitness trends, and operational enhancements to keep you ahead of the curve.

At FoxFit, we’re dedicated to your success, providing the tools, resources, and guidance to help you thrive.

What is the expected timeline to profitability?

FoxFit studios are designed to deliver exceptional results, with operating margins that exceed industry standards. Thanks to our proven business model and robust support systems, FoxFit studios are strategically positioned to achieve profitability within the first 12 months of operation. This ensures franchisees can build a sustainable and rewarding business from day one.

Do I have exclusive rights to my territory?

Yes, every FoxFit franchise comes with exclusive territory rights, allowing you to grow and succeed without competition from other FoxFit locations in your area. This ensures your territory is yours to build, nurture, and create a thriving community that reflects the FoxFit brand and values.

What kind of marketing support do I receive?

FoxFit provides comprehensive marketing support to ensure your studio’s success, including:

  • Frequent Events and Brand Activations: Collaborations with leading Australian brands to drive community engagement and enhance brand visibility.
  • Influencer Partnerships: Working with high-profile brand advocates to amplify reach and create authentic connections with your target audience.
  • World-Class Marketing Systems: Access to proven campaigns, tools, and templates tailored to your studio’s needs, including social media, email, and localised advertising.
  • Pre-Sale Membership Campaigns: Customised strategies to build your membership base before your studio even opens.
  • Ongoing Support from HQ: Regular updates, creative resources, and professional guidance to help your studio thrive.
What qualifications or experience do I need?

Fitness industry experience is not required to join the FoxFit family. We’re seeking franchisees who share our passion for empowering women and are excited to champion the FoxFit mission in their community. Aligning with our brand values and commitment to creating a premium fitness experience is key. With our proven business model and comprehensive support, we provide everything you need to thrive—regardless of your prior business experience.

How can I get more detailed information about owning a FoxFit franchise?

Simply complete the Owning a FoxFit Studio form at the top of this page, and our team will provide you with all the information you need to make an informed decision. From our proven business model to the support and resources we offer, we’ll ensure you have everything required to confidently explore the FoxFit opportunity.

FOXFIT PARTNER

PARTNER WITH US

CREMORNE
MELBOURNE

10-20 Gwynne St, Cremorne VIC 3121
+61 403 744 074

CREMORNE
MELBOURNE

144.99327001176806 -37.826818661839184