Great businesses solve customer problems ! With an industry that has a perspective on casting a broad net in hope to appeal to a mass market, with no clear specificity the typical result is a delivery that is watered down, not catering to the true needs of the real customer.
It’s no surprise that the single service boutique sector is made up of majority female customers. Market research has found that one of the core reasons for this trend is that women are looking for a more upmarket intimate fitness experience free from the typical macho gym culture.
In response FoxFit was born, a purpose built female exclusive upmarket studio, with a mission to create an energised environment to motivate women alike to move more frequently, inspiring women to elevate free from judgement or intimidation.